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E-Commerce Manager

Location: Verdant Leisure, 10 Mannin Way, Caton Road, Lancaster, LA1 3SW

Salary: Competitive

Hours: Full-time position, 37.5 hrs a week, Monday to Friday (hybrid working available)

Marketing

Ready to shape the future of digital holidays?

Are you a digital expert with a passion for driving online performance and creating exceptional customer experiences?
We’re on the lookout for a talented and driven E-Commerce Manager to join our team and play a key role in delivering digital excellence. This is an exciting opportunity for a digitally savvy professional with a passion for performance, customer experience, and results. You’ll take the lead on optimising our website, boosting online conversion, and supporting our CRM strategy, all while working closely with a passionate team to enhance our online presence by creating seamless, engaging digital journeys that help make our customer's holiday dreams come true.

About the role:

As our E-Commerce Manager, you’ll play a key role in maximising online sales and enhancing user experience across our digital platforms. You will be responsible for the smooth running of our website, optimising conversion rates, and supporting our Customer Relationship Management (CRM) strategy to drive retention and loyalty. Working collaboratively with internal teams and external partners, your strategic insight and analytical mindset will help us stay ahead in a fast-paced digital landscape.

Typical duties and responsibilities include:

  • Manage and maintain our website to ensure it is user-friendly, visually appealing, and up to date.
  • Lead Conversion Rate Optimization (CRO) strategies through A/B testing, user journey analysis, and performance reporting.
  • Support the development and execution of CRM initiatives to increase customer retention and engagement.
  • Analyse key data and performance metrics to identify trends, opportunities, and areas for improvement.
  • Collaborate closely with marketing, sales, IT, and third-party suppliers to deliver seamless e-commerce solutions.
  • Oversee website content management to ensure alignment with brand messaging and marketing campaigns.
  • Manage the e-commerce budget, focusing on delivering high ROI and cost-effective strategies.
  • Champion online customer experience, acting on feedback and continuously improving digital touchpoints.

About the person:

We’re looking for a proactive and analytical digital professional who thrives in a fast-paced environment. You’ll be passionate about optimising the online customer journey, digging into data, and delivering seamless digital experiences. A keen eye for detail, strong collaboration skills, and a results-focused mindset are essential, along with a genuine enthusiasm for making a positive impact on our customers’ holiday experience

Skills and experience required:

  • Proven experience in an e-commerce or digital marketing role.
  • Strong knowledge of website management platforms (e.g., WordPress, Magento, Shopify) and SEO best practices.
  • Experience with CRO tools and techniques, including A/B testing and analytics platforms.
  • Familiarity with CRM systems and customer data management.
  • Excellent analytical skills with a data-driven approach to decision-making.
  • Strong project management and collaboration skills.
  • Creative thinker with attention to detail and a customer-first mindset.

Why you'll love Team Verdant:

You’ll be part of a forward-thinking team in a company that values innovation, flexibility, and continuous improvement. As a key player in our digital strategy, you’ll have the autonomy to make a real impact and grow your career in a supportive and ambitious environment. If you’re ready to take your marketing career to the next level and make a real impact, we’d love to hear from you!

Not to mention you can also take advantage of some fantastic benefits including:

  • Enhanced annual leave entitlement with length of service;
  • Save money with our online discount platform;
  • Discounts on park breaks for you, your friends and your family;
  • Discounts on park facilities, including restaurant and leisure;
  • An annual 'Verdant Experience' – a park break, but with no charge!;
  • Access to a 24/7 confidential counselling and advice line;

Verdant Leisure is an equal opportunities employer and a proud member of the Disability Confident scheme. Check out why our employees rate us as World Class – join us for an extraordinary adventure in 2025!

Excellence

Interested?

Contact the team on 01524 239665 or use the link below to email us your CV - we would love to hear from you. 💚

Get in touch

Our friendly team are waiting to hear from you. Check out our office hours

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